Neuroscientist Moran Cerf tells in this video about how his serious work and the paper he and colleagues wrote became an overnight sensation because the reporters and news media blew the whole thing out of proportion - and it didn't end there.
I tip my hat to Moran: I am glad that you did not drop your standards in the face of the bogus world of news media.
(Note: I tried to embed the video but for some reason Blogger just shows the spinning blobs and a list of crap that I don't want. )
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